Customer service is important for business. You will see people emphasizing its importance everywhere. As a business owner, you will see your mentors talking about this. You will also see your customers and even fellow business owners talking about it.
You will read blogs like “Top Ways to Improve Customer Service” or “Mistakes To Avoid While Planning Customer Service for Your Business”. All these blogs are helpful but these blogs are written by business owners for business owners. It’s like one blind individual leading other blind individuals.
To stand out and actually offer value, you need to involve the major stakeholder – your customer. Asking your customers what they want. You need to know about the expectations of the customer from your business and then plan different ways to meet the expectations of the customer.
I am a customer. I have used nearly all the famous tech apps and I have experienced their customer service as well. If you are a business owner and want to know about some of the best tech companies offering top-notch customer service from a consumer point of view, then keep reading.
Top 5 Tech Companies with Top-Notch Customer Service
1. Xfinity
Internet is a basic human need at this point and nearly all the ISPs in the US are doing their best to provide this service.
With so many companies offering similar services, customer service plays a very important role in retaining customers. I am an Xfinity user through and through just because of the exceptional customer service. One call on the Xfinity phone number and I can get any issues and queries resolved just like that.
Nothing too fancy but companies are focusing on the needs of the customers. Their priority is to help the users and make things as convenient as possible. The customer service is available 24/7, 365 days. Moreover, they offer inclusive customer service in multiple languages.
Their agents are locally trained and they are technically trained as well. My favorite thing about this company is their dedication because you can find them on all channels. From social media, texts, emails, and even on-call and live chat, the company prioritizes availability.
2. Wendy’s
I am not a fan of character-based customer service. Instead, I prefer simple, direct, and more obvious answers for clients. However, Wendy’s is an exception. The brand has developed its character as witty, funny, and sassy. Now, Wendy’s has inspired so many other brands that you will notice this pattern in most GenZ-based brands.
The brand has a solid reputation for going above and beyond to interact with its customers. While most businesses only comment and reply to customers about their business, Wendy’s just wants to have fun. From helping kids with homework to throwing shades at their competitors and even some fun banter here and there, it is doing more than just customer service.
While this is fun, your target audience also plays a very important role. If your target audience consists of Gen-Z and millennials, this strategy will work out for you.
3. Amazon
Old school but still the best, Amazon has paved the way for future brands as well. Amazon highly regards its customers and has the best response time. Whether you want your money back, want to exchange a faulty product, or have a complaint about the late delivery, they will make sure your issues are resolved.
The best thing about Amazon is their blind trust in their customers. Most of the simple transactions are based on trust rather than verification. For instance, if your product is faulty and you inform customer service, you will get a refund, no questions asked.
Since Amazon is a big brand, you can expect some eccentric ideas from them that small businesses can never recreate. From minimal shipping time to minimum response time, they have mastered the art of customer satisfaction.
4. Apple
Money brings luxury and Apple proves it. Most Apple users know that if they are paying, they will be able to enjoy the service. Their service is consistent, reliable, and effective, and loyalty-based. From in-house customer service to online customer service, apple believes their customers do not just want the product but the service.
Apple keeps it simple, minimalistic, and professional, just like their product but sometimes they make it funny as well. For instance, a customer returned the iPad with a sticky note, “The wife said no”. Apple then returned it back with a stick note “Apple said yes”.
While this is a rare occurrence, Apple has developed its brand to be sleek and minimalistic. One of the things that made me fall in love with Apple is their professional equality. Apple treats new users, loyal customers, new queries, and old complaints equally.
5. Netflix
Netflix’s customer service strategy looks beyond online service and addressing customer complaints. They take their customer service as a way of marketing their product. From commenting under celebrity posts to throwing shades at their competitors, Netflix keeps its customers entrained.
As an entertainment brand, Netflix stays true to its service. There is no boring moment in Netflix’s customer service line. From witty jokes to some creative interaction, you will contact Netflix for simple tech complaints and they will entrain you in the process.
While most companies like to train their customer service agents for bland professional tones, Netflix empowers their customers to make things fun.
Wrap Up
Good customer service will not just help you retain the customer but it will contribute to marketing as well. The above-mentioned brands are doing it already and you can take inspiration from them.
